Photo Boris Camaca, Creative direction Alice Gavin
BNM cups by Eléonore Joulin
Photo Boris Camaca, Creative direction Alice Gavin
Logo design by Alice Gavin, Design support Nassim Bouazza, Font development Fanny Hamelin
Fresque Video directed by François Quillacq x Axell Katomba, Direction créative Alice Gavin
Fresque Video directed by François Quillacq x Axell Katomba, Direction créative Alice Gavin
Logo design by Alice Gavin
Photo Nicolas Poillot, Direction créative Alice Gavin
Photo CG Watkins, Art Direction Temple Magazine, Creative Direction Alice Gavin
Photo CG Watkins, Art Direction Temple Magazine, Creative Direction Alice Gavin
Logo design by Alice Gavin, Design support Nassim Bouazza, Font development Fanny Hamelin
Photo Kito Muñoz Creative Direction (LA)HORDE - Marine Brutti, Jonathan Debrouwer, Arthur Harel, Art Direction Alice Gavin
Photo Nicolas Poillot, Direction créative Alice Gavin

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Alice GAVIN 2020-2022

Alice Gavin is a graphic designer, writer and creative director. She operates with ALICE GAVIN SERVICES™, an office specializing in image direction in the fields of contemporary art and fashion primarily.

Her previous experiences took her to London where she worked alongside art director Yorgo Tloupas (Yorgo &co) and in fashion photographer Nick Knight's research lab (SHOWstudio). She co-founded Groupe CCC (2010*2020) an art direction and graphic design studio and the independent project space 22RUEMULLER in the 18th arrondissement of Paris (2011*2019).

Since 2019 Alice Gavin is associate artist at the Ballet national de Marseille direction (LA)HORDE where she conducts her research and creation residency:

How to mediate dance through images in 2022?

The aim is to put into practice an experimental form of work, without a commission, which places the artistic at the center of institutional communication and defends an approach that is more ethical than the sole issue of visibility, such as visual enrichment in the public landscape.

The associate artist values the spaces of communication and image creation as places of artistic curation.

The shaping of the visual identity gives as much importance to the creation of the CCN's logo as to forgotten supports such as "derivative objects" by proposing artists' editions. 
The photographic documentation of the Ballet is envisaged as a new form of contemporary heritage where each new collaboration enlarges the family of artists. It proposes to work on the representation of the Ballet as a diversity of personalities creating a multiple group rather than as a company forming a whole and multiplying the views of the dancers through invitations sent to these authors.
The costume collection stored in the basement of the building is brought to life in photo series (to be published in 2022). 
The redesigned of digital tools facilitate the relationship to the work of the BNM team. The associate artist also invents the images of the show and accompanies the creations of (LA)HORDE such as the visual identity of ROOM WITH A VIEW (2020) or CHILDS CARVALHO LASSEiNDRA DOHERTY at the Théâtre du Châtelet in 2021.

The circulation of these images thus decompartmentalizes our relationship to dance through images
https://artisteassociee.alicegavin.xyz/